Reclaim your inner athlete.
Strength is the principal. Everything else is interest.
I coach busy men 35–75 to stay strong, healthy and athletic for decades.
I coach busy men 35–75 to stay strong, healthy and athletic for decades.

Transform Athlete is a hybrid coaching practice. Depending on your goals and schedule, you can train in person at our private gym in Buckhead, Atlanta, remotely through the Transform Athlete app, or with a mix of both. Traveling for work? Your training travels with you.
I only work with a limited number of in-person clients at a time. That’s how every client gets real coaching: a standing time slot, a coach who knows his history, and direct access to me. When the roster is full, new clients join the waitlist.
Most clients train two to five days a week, in person or hybrid. Your goals set the schedule, not a template. Whatever the number, we build a plan you can recover from and keep for years.
Motivation fades. Systems last. We build simple systems around your schedule, your goals and your life: when you train, what you eat, how you sleep and how you recover. The right habits become automatic, so you stop relying on willpower and start getting results that stick. Master the simple, boring things, and the results take care of themselves.
We don’t just train you in a hybrid way. We train you as a hybrid athlete. Depending on your goals, we build strength, muscle, mobility, endurance, conditioning, power, speed and athleticism, along with fat loss and better body composition. The goal is simple: to be an athlete for life.
No chest day, no leg day. We train six patterns: squat, hinge, lunge, push, pull and carry, plus power work that keeps you athletic as you age. Train the movement and the muscle comes with it.
Methods change every January. Principles don’t. Strength is the principal, and everything else is interest: build the base, and your cardio, mobility, body composition and energy all pay off on top of it. Methods change with your goals, injury risk, and training level. Principles don't.
We use bloodwork and real data to train what your body actually needs, plus sleep, nutrition and stress, because your health runs deeper than what happens in the gym.
When you need more than coaching, I connect you with a concierge physician, a chiropractor and a physical therapist I trust, so your care works as one team.
My clients are dads, husbands, business owners and executives. They want to golf, ski, play with their kids and keep doing what they love for decades. Stay ready, and you never have to get ready.
15+ years coaching everyone from pro athletes to CEOs, with an EXOS background.
Peak fitness, optimal health, sustained performance, and true longevity.
Dr. Allen Eckles, D.C. · Dr. Dustin Lee, PT, DPT
Get to know how I coach, one email at a time. Join Under the Hood, my newsletter on strength, health and longevity for busy men, and get my Lean in 90 guide free.
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